AKP Phnom Penh, June 03, 2025 --

A Cambodian delegation led by Minister of Tourism H.E. Huot Hak will participate in the 40th Seoul International Travel Fair, the 4th World Tourism Industry Conference and related meetings from June 3 to 9 in Seoul, Republic of Korea.

The 40th Seoul International Travel Fair and the 4th World Tourism Industry Conference are being held under the theme "Tourism Transformation and Sustainability", with participation from Tourism Ministers from various countries in the region, as well as several key partner organisations.

According to the Ministry of Tourism, during the 4th World Tourism Industry Conference, H.E. Huot Hak will deliver a keynote speech to share Cambodia's experiences and best practices in sustainable tourism development, and further provide recommendations on advancing sustainable tourism transformation both regionally and globally.

The conference will also present strategic directions and recommendations for transforming regional and global tourism industry toward sustainable and resilient tourism.

On the occasion, H.E. Minister will also hold bilateral meetings with provincial leaders and private sectors from the Republic of Korea, and heads of tourism institutions from various countries to strengthen cooperation and promote tourists’ arrivals to Cambodia.

Besides, the Ministry of Tourism will also lead private sector and tour operators to participate in the 40th Seoul International Travel Fair (SITF 2025), which that will be representatives from over 40 countries, 500 exhibition booths, 750 seller companies and 800 buyer companies in attendance.

By C. Nika